Job Title: Senior Brand Manager, Beer
Job Requisition ID: JR1130093
Location: Ikeja, Lagos
Job Type: Full time
Purpose of the Role
- Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey.
- Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.
About the Role
- Deliver brand P&L, net sales value, market share, brand health, and ROI targets across assigned beer brands and portfolio segments.
- Lead the development and execution of integrated annual brand plans that drive sustainable growth and consumer engagement.
- Own the end-to-end consumer and shopper journey, translating global growth drivers, campaigns, and innovation initiatives into locally relevant activation programs.
- Generate actionable consumer, shopper, and cultural insights to inform portfolio, communication, and activation strategies.
- Lead the Creative Adaptation agenda across Africa Partner Markets, ensuring high-quality localization of global creative assets and campaigns.
- Act as the regional custodian of brand governance, ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing principles.
- Provide strategic oversight and support to Partner Markets to ensure consistent and high-quality execution of brand plans and initiatives.
- Manage agency partners and adaptation processes to deliver efficient, effective, and timely campaign deployment across markets.
- Collaborate with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to unlock growth opportunities and maximize commercial impact.
- Monitor business performance and marketing effectiveness, leveraging data and insights to optimize investment allocation and improve outcomes.
- Identify, evaluate, and drive opportunities for portfolio expansion, innovation launches, and market development initiatives.
- Build strong relationships with key Partner Market stakeholders to strengthen brand capability, governance, and execution excellence across the region.
- Champion best-practice sharing and continuous improvement across Africa Partner Markets to elevate marketing effectiveness and execution standards.
Experience / Skills Required
- Degree in Marketing, Business or related discipline.
- Typically 4–7 years of marketing, commercial or FMCG experience.
- Proven track record delivering integrated campaigns and business results.
- Strong stakeholder management and project leadership skills.
Key Competencies (3):
- Consumer, Shopper & Cultural Understanding
- Brand Building & Activation Excellence
- Commercial and Financial Acumen & Cross-Functional Leadership
- Digital and AI literacy
Application Closing Date
8th October, 2026.
To apply for this job please visit diageo.wd3.myworkdayjobs.com.