Digital Marketing Specialist @ Nile University of Nigeria

Overview:

Nile University of Nigeria is a premier private university located in Abuja, Nigeria. We are committed to providing quality education and fostering a conducive learning environment for our students. As we continue to grow and expand our reach, we are seeking a talented Digital Marketing Specialist to join our dynamic team.

Job Description:

We are looking for a Digital Marketing Specialist who will be responsible for developing and implementing our digital marketing strategies to enhance brand awareness, drive website traffic, and increase student enrollment. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities:

• Develop and implement digital marketing strategies to promote Nile University of Nigeria and its programs.
• Manage social media channels and create engaging content to increase followers and engagement.
• Conduct keyword research and optimize website content for SEO.
• Plan and execute digital advertising campaigns, including PPC, display ads, and social media ads.
• Analyze campaign performance and make data-driven decisions to optimize results.
• Collaborate with internal teams to create digital assets such as videos, graphics, and landing pages.
• Stay up-to-date with the latest digital marketing trends and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a strong track record of driving results.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and SEO tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative thinking and ability to generate innovative ideas.

Nile University of Nigeria is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

How to Apply:

Interested candidates should submit their resume and cover letter to: jobs@nileuniversity.edu.ng. Please include “Digital Marketing Specialist” in the subject line of your email.